It began as a weekend thing. My nephew and I would sit at the kitchen table with a couple of old Seiko watches, curious to see what we could create. At first, we made mistakes — scratched cases, misaligned hands, parts that didn’t quite fit. But each build taught us something new.

What started as a hobby turned into an obsession. We spent evenings learning about movements, sourcing better parts, and finding ways to make each watch unique. Before long, friends were asking if we could make one for them. Then friends of friends.

We never planned to turn this into a business. We just wanted to build watches we were proud of. The fact that people around the world now wear something we made — that still blows us away.

For us, building watches isn’t just about the parts — it’s about the trust someone places in us when they choose to wear one. We know these aren’t just accessories; they’re pieces you’ll look at dozens of times a day, and they need to feel right every time.

That’s why we never cut corners. We work only with genuine Seiko movements like the NH35, NH34, and NH38, paired with components from suppliers we’ve built relationships with over years. If a part doesn’t meet our standards, it doesn’t make it into a build — simple as that.

We also believe in being honest about what we do. Every watch is made to order, which means we can answer questions about every single detail because we’ve built it ourselves. No mystery factories, no mass production. Just us, at the bench, making sure each watch is something we’d be proud to wear ourselves.

And if something ever isn’t right, we make it right. Because at the end of the day, our name is on every watch we send out — and that means something to us.